Breaks Refresh

Gaming streaming, one of today’s biggest entertainment channels with 31 million daily viewers is pure fun.

But every live stream has its frustrating moments: the breaks. Not only the breaks keep the audience waiting, they also lead to a higher rate of audience churn due to inactivity. Surprisingly, no one had previously developed a solution to address this issue.

In order to help influencers, catch audience's attention and put an end to boredom during breaks at the same time, it was necessary to bring the kind of entertainment Mento's target audience most enjoy to the table: games.


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Please check the case study.


Sweet results


After the success with influencers, we also brought the Mentos games to CCXP, one of the biggest geek events in the world.

Breaks Refresh


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Agency

VMLY&R São Paulo

CD Guilherme Aché

AD Caio Zucchi, Guilherme Costa (me) CW Bruno Anibal, Mario Rassi

Client

Mentos

Anterior
Anterior

⇲ KFC \\ Perfect Match <‘•) ♥

Próximo
Próximo

⇲ Chupa Chups \\ Forever Fun ∞