Breaks Refresh
Gaming streaming, one of today’s biggest entertainment channels with 31 million daily viewers is pure fun.
But every live stream has its frustrating moments: the breaks. Not only the breaks keep the audience waiting, they also lead to a higher rate of audience churn due to inactivity. Surprisingly, no one had previously developed a solution to address this issue.
In order to help influencers, catch audience's attention and put an end to boredom during breaks at the same time, it was necessary to bring the kind of entertainment Mento's target audience most enjoy to the table: games.
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Please check the case study.
Sweet results
After the success with influencers, we also brought the Mentos games to CCXP, one of the biggest geek events in the world.
Breaks Refresh
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Agency
VMLY&R São Paulo
CD Guilherme Aché
AD Caio Zucchi, Guilherme Costa (me) CW Bruno Anibal, Mario Rassi
Client
Mentos