Chupa Chups Forever Fun
Chupa Chups is back and its branded concept is "forever fun”. So we created a campaign for everybody to continue having fun.
During the the promo, people holding Chupa Chups lollypop had free pass in cinemas.
And to invite the public we create a film and movie posters all using A.I.
Please check the "trailer”.
Digital out of home.
Movie posters of many genders.
Chupa Chups Forever Fun
Agency VMLY&R São Paulo
Client Chupa Chups
CD Guilherme Aché, Victor Castelo
ACD Gabriel Carletti
AD Guilherme Costa (me) CW Mario Rassi